Calls to action are important – extremely important. A “call to action” is when you use specific language directing your current or potential customers (to take the action that you want them to, such as “register now” or “learn more.” Calls to action should be included in both traditional and digital marketing efforts, and while in some instances you can naturally infuse your campaigns with action words, in other instances it may be difficult to figure out not only how to visually include a call to action but also which action verbs are most effective in getting viewers to do what you want them to, aka converting.
Expressing emotion in your writing in an effective way to capture and keep your readers’ attention, as well as accurately express your point of view or thoughts.
Exclamation marks are to express strong emotion, such as excitement, anger, or urgency. This punctuation mark is an incredibly useful tool to articulate feelings; however, it is important to be aware of the impact overuse can have on your writing and your readers.
Don’t you love when you put time, effort and interesting content into an email only for it to be thrown into the recipient’s trash bins? Me neither. Writing a compelling subject line is an excellent way to hook your readers’ interest and get them to open your email. Creating interesting subject lines is not easy, definitely requiring thought and creativity, but knowing these simple tips can definitely help you master the process to get your emails read.