Toga Threads

When I originally met with Conor and Cara, the siblings behind Toga Threads, they needed help aligning their company’s brand personality with its promotion and collateral. Since the goal of all promotion, especially for an online retailer, is to drive traffic to your website, we first redesigned the company website to reflect the exciting Upstate NY adventures Toga Threads’ hometown-loving consumers are passionate about. By reorganizing the product shop, we ensured all website visitors can easily find the products - from hats to tees - that suit their tastes. We also integrated a Facebook Messenger chatbot throughout the website, ensuring Conor and Cara can easily answer all customer questions in a timely fashion, even when we’re on the go.